Presented By: Stacey Pitts Caldwell, Center Director, SBDC at the Chicagoland Chamber of Commerce & Owner, SMP Creativeâ„¢ Business & Design

Now, more than ever it is critical that small businesses grasp the core concepts of branding to begin developing a strong brand position. In this webinar, you will gain a better understanding of your existing brand, learn what it takes to create a new brand, or simply refresh your basic knowledge of branding to help you connect and engage with your customers. All businesses, from pre-venture and start-ups to established enterprises are welcome to explore the following topics: Brand Identity, Brand Communications, Personality & Inspiration, and Storytelling.